6 Marketing Terms All Authors Should Know
To develop a plan for launching my upcoming literary book, Winter Light, which will be published Oct. 6 by Vine Leaves Press, I’m taking Tim Grahl’s online marketing class, Launching a Bestseller.
As part of the process, I’m identifying influencers — book reviewers, bloggers, podcasters, celebrity book clubs like the Ophrah Book Club, etc. — who can help sell my book to readers.
To evaluate how many people these influencers can reach, I found Feedspot, a media site where you can find the blogs, podcasts, new websites, YouTube channels and RSS feeds you need to target. Or if you’re a blogger, you can add your blog to the database.
The site lists a media source along with how many people the person or organization can reach. To fully appreciate the information, and be more effective in marketing efforts, here are 10 terms all authors should know:
Social reach: The total number of people you can reach across all of your various social media networks.
Social media engagements: The number measures the public shares, likes and comments for an online business’s social media effort.
Domain authority: A score that predicts how well a website will rank on search engine result pages (SERP). The scores range from 1 to 100. The higher the number, the greater the ability to rank.
Search engine optimization (SEO): The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Organic search engine results: Any traffic you don’t have to pay for.
Click-through rate (CTR): How often the people click on the call-to-action link in your post.
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For those who want to read more, Hootsuite has a great article titled The most important social media metrics for marketers.
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